Within a service area: You only visit or deliver to customers (e.g.At a physical address: You only serve customers at a physical location (e.g.Enter a description and phone number (optional) for your business under Basic info.Enter a category for your business under Choose a business category and select an option from the list.Setting up your Google My Business page is the first step in Local Search Optimization, and should be a high priority for all businesses hoping to be found online. You’d be surprised how often businesses have to go through the verification process 2 or 3 times because someone threw the postcard away or forgot to use it once they received it.ĥ. It, then try to verify it as soon as you get it (you have 30 days). TIP: If you do have to wait on a postcard, remind anyone that handles the mail to be on the lookout for Occasionally you’ll be given the option to receive your PIN by text message or or automated phone call – take it – it’s much faster and easier! This usually means waiting 1-2 weeks for a postcard with a verification PIN. Google will want to verify that your business is located where you say that it is. You will get a chance to add more categories later on (up to 5). Start typing your keyword in to see if Google produces a match, then select the best one. Google has preset Categories, or keywords, for each industry. The category selection is very important as it is essentially the way Google will classify your business, and the type of search query it will display your listing for. Near the bottom of the form, you will be asked to choose a Category that describes your business. Consistency is important.Īs you answer questions, remember that the more specific and accurate the information Google has about your business, the better it will be able to correctly classify and display your business listing. Will you spell out S-t-r-e-e-t, or use St.?) The address that you use here should become your default address across the web. TIP: Determine how you want your business Name-Address-Phone Number (NAP) to appear across the web and use that NAP here (i.e. Webcast, October 12th: The Subtle Art of Content Marketing as Sales Enablement If not select “Add your Business”, and provide the necessary information. Enter Your Business Name and Address in the Search Box.Ĭlick on your business listing if it appears among the suggested matches. New businesses or new locations will probably have to be added.Ģ. If you’re an established business, chances are your business already exists in the Google My Business directory and you’ll just need to claim it. The Google Maps function, formerly known as Google Places, is now part of the Google My Business dashboard – Google’s dashboard for managing and tracking your online presence across Google’s various platforms including Google Local (Google Maps), Google+, Google Analytics and Adwords.Īs you’re preparing to set up your listing, just a reminder – although Google will, in some situations, display businesses from surrounding communities in the “Local” search results (Maps), you are only allowed to register your business in the town or city in which you have a physical address.Īdding or Claiming Your Business on Google My Business
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